Millions of Americans lacked reliable transport to COVID vaccination appointments. Uber responded with a commitment of 10 million free rides, helping underserved communities access the vaccine.

Led by Spike Lee and directed by Tyler Mitchell, the campaign centred on trusted voices from within the communities most affected, helping build confidence and encourage vaccine uptake. Running across TV, digital and social, the work delivered 2 million rides in its first month and helped spark a broader industry response, with President Biden and Lyft joining the effort.