The standard store mannequin is fictional. We wanted to show how Nike looks on real bodies. Partnering with Snap, we transformed the Nike store experience into a community-powered look book for every body.

Through an in-store AR lens, shoppers could see products worn by real women, explore community reviews, and contribute their own looks to a growing localised catalogue. The result was Nike's first inclusive user-generated look book, piloted at Nike Watertown and designed to scale across the US.