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The ADF Discovery Centre
The Australian Defence Force
Turning career uncertainty into career discovery.
With over 300 careers to choose from, joining the ADF can feel overwhelming. We flipped the traditional recruitment journey, creating an immersive, gamified discovery experience that helps candidates understand themselves before choosing a role. Through a psychometric quiz, personalised career matching and an interactive career map powered by thousands of pieces of content, the platform connected individual strengths, motivations and interests to best-fit opportunities across the ADF. The result was a self-discovery experience designed to bridge the gap between curiosity and commitment.
Results
–28.6% drop-off rate
+50% career consideration
+65% retention rate
+33% favourability

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