Nike for Every Body
Nike
Nike's first inclusive
user-generated look book for Every Body.
The standard store mannequin is fictional. We wanted to show how Nike looks on real bodies. Partnering with Snap, we transformed the Nike store experience into a community-powered look book for every body.
Through an in-store AR lens, shoppers could see products worn by real women, explore community reviews, and contribute their own looks to a growing localised catalogue. The result was Nike's first inclusive user-generated look book, piloted at Nike Watertown and designed to scale across the US.
Results
2 minutes average spend time on lens
10x greater than the average Snap lens engagement
43% increase in Gen Z women membership sign-ups
20% increase in Nike Members transactions
Awards
ADC Awards
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Advertising: Out Of Home: Point Of Purchase: Shortlisted
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Experiential Design: Digital Experiences: Augmented/Mixed Reality: Shortlisted
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Advertising: Interactive: Design for Good: Interactive: Shortlisted
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Advertising: Social Media: Snapchat: Shortlisted
AICP Next Awards
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Digital Experiences: Shortlisted
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Experimental: Shortlisted
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Influencer: Shortlisted
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Social: Shortlisted
B&T Awards
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Best Use of Tech: Finalist
Clio Awards
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Fashion & Beauty Marketing: Bronze
Clio Sports Awards
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Digital: Augmented Reality: Bronze
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Social Media: Snapchat: Shortlist
Fast Company’s Innovation by Design Awards
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Sport and Recreation: Honoree
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Retail: Honoree
The One Show
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Social Media: Influencer Marketing: Single-Channel: Shortlisted
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Social Media: Stunts/Activations: Shortlisted
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Interactive, Online & Mobile: Augmented, Virtual & Mixed Reality: Shortlisted
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Experiential: Customer Experience: In-Person: Shortlisted
Webby Awards
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Advertising, Media & PR: Augmented Reality: People's Voice Winner
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Advertising, Media & PR: Best Social Commerce/Shopping Campaign: People's Voice Winner
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Advertising, Media & PR: Installation or Experience: Honoree