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Social-First Ballet

Telstra and The Australian Ballet

Ballet for the
social stage

As the world shut down in 2020, The Australian Ballet's dancers went from performing on the Sydney Opera House stage to dancing in the confines of their living rooms.

So we reimagined the annual Telstra Ballet Dancer Awards for social, creating six micro-ballets choreographed and filmed on custom-built 4×2 metre stages designed specifically for the mobile screen. Tiny stages for tiny screens.

From bespoke vertical sets to exclusive behind-the-stage content, every piece was crafted for a 9:16 audience. The result was ballet's smallest stage for its biggest audience, bringing viewers closer to the dancers than ever before – all from home.

Results

+594% on previous year's voting

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AUS BALLET HERO 30-16-9.mp4
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