Nike US

2021

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Most real bodies look far from that of a store mannequin. Many women do not see themselves and their bodies reflected back when they walk into a clothing retailer. Because viewing products on a mannequin or on a catalogue model is an un-relatable and unrealistic representation of how a real body looks and fits the item.

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Partnering with Snap, we created a Nike store experience for Every Body. Nike's first inclusive user-generated look book made up of real women from the community.

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The look book is accessible through an in-store Snap lens, where women were able to view products on real bodies, see community product reviews and even submit their own images to grow the localised look book.

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This Snap x Nike experience is a Nike Store first. Piloting in August 2021 at Nike Watertown with plans for rollout at Nike Brooklyn and across other US Nike stores.

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Results:

• 2 minutes average spend time on lens

• 10x greater than the average Snap lens engagement

• 43% increase in Gen Z women membership sign-ups

• 20% increase in Nike Members transactions

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Bronze Clio Awards: Fashion & Beauty Marketing

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